The Rise of Digital Communities. Knock, Knock. It’s Reddit at Your Door!

We no longer live in a world where institutions can determine the future of the company based on its financials and potential ROI. Being majored in quantitative finance, I, of course, believe that everything has a price and everything can be measured in currency terms. However, we all forget things that matter while chasing big ROI figures.GoodwillHave you heard about accounting term “goodwill”? If not, let me just share its definition from Investopedia to save some time: “Goodwill is a miscellaneous category for intangible assets that are harder to parse out individually or measured directly. Customer loyalty, brand reputation, and other non-quantifiable assets count as goodwill.” Why am I bringing it here? Simply because there are some intangible assets that we sometimes forget about when pricing a company and/or defining its future by submitting a buy/sell order.A company isn’t only a technology, it’s also people, brand, resources and many other things together. Weakening enterprises in many cases suffer from poor management, lack of pivoting and understanding of how to adapt to the new market environment. Thus we know PE firms hunting for such “weak” companies to do some radical business reshapes to throw them back to the market later as a newly-rebranded lucrative investment opportunity.PurposeStartups are always being asked about the “purpose.” Like why are you building this business? One of the main purposes that brings a lot of impact to society is actually generating jobs. The company creates jobs for people to maintain and drive the economy. When some institution decides to short a certain company they don’t see people behind, they see money on their trading account.you cannot win the market or can you?Market players and democratisation of investmentTraditional financial courses and professors used to always say “you cannot win the market.” But who and what is this…