Hi everyone, thank you for coming back to my blog. I hope you found my last blog interesting and useful, where I covered ‘5 Reasons Why Trying To Time The Market Is A Mistake’.In this blog, I’m going to cover the reasons why you should avoid following the herd when it comes to making an investment decision, as it can have a hugely negative impact on your gains.One of the most common behavioural finance biases is herd behaviour. Most of us tend to believe that a large group of people couldn’t possibly all be incorrect about something, and studies have shown this belief greatly affects our decisions.Humans are also very sociable and following the group is a natural behaviour for most of us, because who doesn’t want to be part of the group? But just because something’s natural doesn’t mean that it’s wise. The desire to eat chocolate is common, but giving in to that desire on a regular basis could have negative consequences too.Examining the dangers of herd behaviour will assist you in avoiding it in the future.Be aware of the following reasons why you shouldn’t succumb to herd behaviour when it comes to investment decisions:The greatest parts of you are the parts that are different from everyone else. Copying others is never the ultimate path to excellence.· Your greatest investments are likely to be those where you made your own inspired decisions.Good decisions require accurate information, and the opinion of a large number of people doesn’t necessarily provide you with that type of information.· You’re likely to cut your due diligence short when you follow the herd.A decision could be based on fact but still, be irrational. Herd behaviour usually excludes a rational examination of the information that’s available.History is full of examples of a large group of…