1. Find your nicheBlockchain is full of projects that claim to do everything under the sun. This, however, is a bad approach. There will be no single blockchain to rule them all, just like there\u2019s no single car company that has 100% of the market share. The key to success is to find your niche and do everything to succeed in it.VeChain focuses exclusively on enterprise users as their target audience. This is the niche they have been building for, right from the beginning.Enterprise users are some of the hardest to convince in terms of making changes. They tend to only embrace change if they absolutely have to or if it offers substantial value. In contrast, retail users, in comparison, tend to \u201cFollow the herd\u201d and use whatever that\u2019s popular. \u201cBuild, and they will come\u201d does not quite work in the enterprise sector.Many critics of Blockchain say it\u2019s a solution looking for a problem. VeChain took the exact opposite approach. They, together with partners PwC and Deloitte, surveyed industry participants several times to understand the pain points they currently face, which could potentially be fixed with Blockchain. These surveys and industry feedback also helped the team gather valuable insights on why the PoCs built on Ethereum, etc. were not scalable to a production environment.The lessons learned from these insights equipped the team to develop a Blockchain (VeChainThor) with a transactional model and scalability that addressed the shortcomings of Gen2 blockchains such as Ethereum.You can read more about this in the following articles:VeChainThor Primer: Keeping transaction costs stable | by Brot KnoblauchHaus | Jan, 2021 | MediumVeChainThor Primer: A transaction model built for the real world | by Brot KnoblauchHaus | Feb, 2021 | MediumThey also developed ToolChain, an innovative tool that helps enterprises use Blockchain without having in house coding\u2026<\/p>","protected":false},"excerpt":{"rendered":"
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