Can a freshly launched startup with a modest audience quadruple its market cap in just months? As it turns out, yes. That\u2019s exactly what the team of BDCenter Digital did for a DeFi client \u2014 and with very tough marketing KPIs at that. The key to success? A careful study of the target audience and an integrated marketing strategy.Disclaimer: market cap growth was achieved thanks to attracting new users and promoting the sales of the coin as a long-term investment, and not thanks to increased speculative sales.Market capitalization is one of the key metrics for any blockchain or DeFi (decentralized finance) projects. It\u2019s calculated as the total market value of the tokens or coins issued by the project. Up-to-date market caps for most crypto assets are available on the CoinMarketCap website.In this instance, we worked with a platform that issued its own USD-pegged stablecoin. Both the coin and the platform were decentralized, and the initial market cap was around $11 million. Our task was to increase the sales of the stablecoin, and therefore its market cap. The client set a very stringent marketing KPI: each $70 spent had to turn into $1,000 in new stablecoin sales.There are three aspects to any project that you have to research before embarking on a marketing campaign: the product, the competition (including the marketing strategy of one\u2019s rivals), and the target audience. The product and competition analysis allows you to formulate the USP (unique sales proposal), while the audience research helps draw up a customer profile.In our client\u2019s case, the USP was quite clear. Users could buy the stablecoin with a bank card and immediately deposit it in staking. The yield was high and paid on a daily basis; in addition, one could always withdraw the stake without any penalty.As for the target audience\u2026<\/p>","protected":false},"excerpt":{"rendered":"
Can a freshly launched startup with a modest audience quadruple its market cap in just months? As it turns out, yes. That\u2019s exactly what the team [\u2026]<\/span><\/p>","protected":false},"author":0,"featured_media":2796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[35],"tags":[],"_links":{"self":[{"href":"https:\/\/afluxcoin.com\/pt\/wp-json\/wp\/v2\/posts\/3602"}],"collection":[{"href":"https:\/\/afluxcoin.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afluxcoin.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/afluxcoin.com\/pt\/wp-json\/wp\/v2\/comments?post=3602"}],"version-history":[{"count":0,"href":"https:\/\/afluxcoin.com\/pt\/wp-json\/wp\/v2\/posts\/3602\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afluxcoin.com\/pt\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/afluxcoin.com\/pt\/wp-json\/wp\/v2\/media?parent=3602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afluxcoin.com\/pt\/wp-json\/wp\/v2\/categories?post=3602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afluxcoin.com\/pt\/wp-json\/wp\/v2\/tags?post=3602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}