I had the pleasure of catching up with Alina Kornienko, Chief Operations Officer for Quppy Europe, and discussing the digital payment solutions in 2020 and beyond.Jeremy Rodgers: What characteristics and trends are you seeing among the adopters of digital payment solutions, such as Quppy?Alina Kornienko: \u201cNeobank users are predominantly aged from 18 to 45 years old. However, we are seeing people over 60 using our services as well. Although people of this generation are less attracted to online and digital financial services than their younger peers, we have recently noticed an increase in these customers corresponding with national and regional lockdown measures. These customers often receive assistance from younger family members to access their finances online via their smartphones.\u201cOn a national level, China is \u2014 of course \u2014 the largest consumer of digital payments. The country has 900 million to 1.1bn. people making payments and transactions via WeChat Pay: the financial arm of Tencent\u2019s multi-purpose messaging, social media, and mobile payment app WeChat.\u201dJR: Where are adoption rates the highest and what can other countries learn from this?\u201cWe are seeing mass adoption of payment solutions apps in China, India and Brazil largely due to national neobank leaders getting the balance right between consumer needs and trust. 93 per cent of Chinese consumers have used a neobank, mainly due to the integration of social media and payment services such as WeChat Pay and Alipay. Around half of all Indians have used neobanking services largely thanks to the payments and financial system PayTM. In Brazil, roughly one-third of citizens have used a challenger bank, primarily Nubank which has 20m users.\u201cOn first appearance, it is unusual that in Europe and North America the full impact of neobanks does not seem to have arrived yet. The technology is here and ready as can be seen\u2026<\/p>","protected":false},"excerpt":{"rendered":"
I had the pleasure of catching up with Alina Kornienko, Chief Operations Officer for Quppy Europe, and discussing the digital payment solutions in 2020 and beyond.Jeremy [\u2026]<\/span><\/p>","protected":false},"author":0,"featured_media":2796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[35],"tags":[],"_links":{"self":[{"href":"https:\/\/afluxcoin.com\/ru\/wp-json\/wp\/v2\/posts\/2498"}],"collection":[{"href":"https:\/\/afluxcoin.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afluxcoin.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/afluxcoin.com\/ru\/wp-json\/wp\/v2\/comments?post=2498"}],"version-history":[{"count":0,"href":"https:\/\/afluxcoin.com\/ru\/wp-json\/wp\/v2\/posts\/2498\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afluxcoin.com\/ru\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/afluxcoin.com\/ru\/wp-json\/wp\/v2\/media?parent=2498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afluxcoin.com\/ru\/wp-json\/wp\/v2\/categories?post=2498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afluxcoin.com\/ru\/wp-json\/wp\/v2\/tags?post=2498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}