\u201cIt\u2019s not share of market. It\u2019s share of mind that counts.\u201dWarren BuffettThe happiest place on earth. It is near impossible to replicate Disney\u2019s share of mind even if you have all the money in the world.The Disney name is well-known to billions of people. It has a meaning, an emotion perhaps, attached to it globally.It is hard to find another brand that is unanimously known as the happiest place on earth.With Disney+, it is now able to ship this happiness at an unprecedented scale.In Berkshire\u2019s 1996 annual general meeting, Buffett explained why Disney makes money for shareholders. Unlike many other movie companies.Most movie companies are able to make a lot of money. But they make a lot of money for everybody else (e.g. acting cast, directors, etc) except for the shareholders.Buffett shares, \u201cThe nice thing about the mouse (Mickey) is that he doesn\u2019t have an agent\u2026 He is not there renegotiating (his salary).. every week or every month and saying, \u201cJust look at how much more famous I\u2019ve become in China.\u201d\u201dFrom 2006 to 2019, Disney made 44 films. Each film brought in an average of\u2026$850 million!\u201cThe single most important decision in evaluating a business is pricing power. If you\u2019ve got the power to raise prices without losing business to a competitor, you\u2019ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you\u2019ve got a terrible business.\u201dWarren BuffettFor Disney, let\u2019s take a look at their pricing power pre-COVID19.Like clockwork, Disney theme parks, hotels, and cruise has been able to raise prices at approximately 5% per year.Coming off a low base, Disney+ is set to raise its price from $6.99 to $7.99 after just 1 year since launch. In sales, it is always easier to sell an incremental dollar\u2026<\/p>","protected":false},"excerpt":{"rendered":"
\u201cIt\u2019s not share of market. It\u2019s share of mind that counts.\u201dWarren BuffettThe happiest place on earth. It is near impossible to replicate Disney\u2019s share of mind [\u2026]<\/span><\/p>","protected":false},"author":0,"featured_media":2796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[35],"tags":[],"_links":{"self":[{"href":"https:\/\/afluxcoin.com\/ru\/wp-json\/wp\/v2\/posts\/3226"}],"collection":[{"href":"https:\/\/afluxcoin.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afluxcoin.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/afluxcoin.com\/ru\/wp-json\/wp\/v2\/comments?post=3226"}],"version-history":[{"count":0,"href":"https:\/\/afluxcoin.com\/ru\/wp-json\/wp\/v2\/posts\/3226\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afluxcoin.com\/ru\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/afluxcoin.com\/ru\/wp-json\/wp\/v2\/media?parent=3226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afluxcoin.com\/ru\/wp-json\/wp\/v2\/categories?post=3226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afluxcoin.com\/ru\/wp-json\/wp\/v2\/tags?post=3226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}