Screening out for potential good companies to invest in can be tough. Especially if you are a novice investor, you might find it harder to find a starting point, to begin with. While it is inherent to stay within your own circle of competence, being curious and observant in your daily lives helps widen the selection of investment ideas. A preliminary guide before deciding to do further research is assessing the 4 M\u2019s of a company.Photo by Zhen Hu on UnsplashMeaningNothing beats this, because you have to understand the business and operations of the company before investing in it. In fact, you should understand all your investments. The easiest way to do this is by paying a visit to the company\u2019s official website. From there, you can have a look at the section on \u201cabout us,\u201d as it is the cheapest and most accurate way of finding out what a company does. Doing your own research does not have to only involve superior data or via a complicated technical analysis. Knowing what the business does and if it aligns with your long term plan and values are essential. This will come in handy as you assess if the company has that potential to be the \u201cone\u201d that can last over the next few decades.MoatWell established companies (like the FAANG) often come with a strong moat to help them sustain long term growth through various economic cycles. Just like a medieval castle, a moat protects it from invaders. A company with a durable and competitive economic advantage can weather through challenges and rise above. You can read more about moat in my previous post here.ManagementAssessing management quality before investing is vital because strong management with good leadership forms the backbone of a successful company. As a captain of the ship, these\u2026<\/p>","protected":false},"excerpt":{"rendered":"
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