Blockchain is not just technology but a trend, surfacing the digital world and various online platforms. Almost everything nowadays have been based on a Blockchain system implemented as a solution. It is not unfair to be said and not surprising that marketing standards have their share of Blockchain technology, providing solutions for companies and marketers. In this era of digitization, digital marketing is a vital component of the marketing strategy for any business, as it has the potential to enhance the visibility of any brand. As a platform, digital marketing is rapidly advancing and giving expected results. Another technology that is following the same pace of growth is Blockchain technology. It has also shown the potential of transforming the world of digital marketing for better results in the promotion of brands and businesses.It is well-known that the Blockchain platform is a digital, decentralized ledger system that preserves records of transactions based on peer-to-peer networks. The digital marketing and advertising industry are also not untouched by Blockchain\u2019s digital ledger\u2019s disruptive influence. Here, we will discuss a few important platforms by which Blockchain is transforming digital marketing for the better.HYPERLEDGER: This is a modular Blockchain framework developed to advance cross-industry Blockchain technologies. Hosted by the Linux Foundation, Hyperledger ensures global collaboration. It is extremely useful in digital marketing due to its utility in developing transactional applications with a unique approach that inspires trust, transparency, and accountability for digital marketers and helps them deal with business processes and legal mechanisms. Hyperledger offers a distributed ledger framework comprising smart contracts that secure crucial data related to business, customers, and company. It is a cost-effective and simple system of the shared network. Its decentralized digital operating system provides access to any marketer and customer who can access the Blockchain network.ETHEREUM: It is an open-source blockchain-based\u2026<\/p>","protected":false},"excerpt":{"rendered":"
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