When looking at fintech use cases, it is important to consider not just the product, but what in the relevant industry services or underpins the product. There are two sides to this. First, the type of things that everyone talks about \u2014 servicing the product by bringing customers to it and by improving the product as it is used. Second, the type of things on which the industry relies, but which have become so embedded that market participants take them for granted and no one talks about them. For new entrants into established markets, it is possible to miss elements the market participants assume that everyone knows all about. The real estate industry has been around forever and that makes it susceptible to having some hidden foundations \u2014 pun intended!Let\u2019s start with the part that everyone talks about. One of the clearest market opportunities in the fractionalisation part of the blockchain business world is in real estate. The market opportunity is clear for two reasons: one \u2014 it is an analogue market; two \u2014 it is huge. The global real estate market is $2,687+billion and forecast to grow to over $3,717billion by 2030.The benefits of tokenisation in private markets are also well-rehearsed. Improvements in price discovery and liquidity should be easy to make when applied to real estate transactions. The benefits of fractionalisation in real estate, in particular the further democratisation of the asset class, are also well-rehearsed not least by the various crowdfunding platforms that have gone before us with these business models. In the UK and Europe, we are fortunate to have businesses operating for some time in this space \u2014 the names of Tokeny and TPX will be familiar to even casual readers of Digital Bytes.Real estate transactions have a well-established workflow behind the scenes. The digitalisation\u2026<\/p>","protected":false},"excerpt":{"rendered":"
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