The platform aims to take over Google, which collects personal data and browsing habits while serving targeted ads and customized search results. But Brave faces a tough battle with the tech giant, which accounts for over 90% of the market.In a June 22 announcement, Brave said it has launched a beta version of Brave Search built into its browser, offering users \u201cthe first independent privacy search\/browser alternative to big tech.\u201dThe new privacy-preserving #BraveSearch beta is available for all Brave users (desktop\/Android\/iOS), as well as from other browsers at https:\/\/t.co\/tBr16frkJI. Built on top of an independent index, it doesn\u2019t track users, their searches, or their clicks. https:\/\/t.co\/B5xrJv9w6x- Brave Software (@brave) June 22, 2021Users wishing to test the non-privacy-tracking Brave search engine will find it at search.brave.com. It was built around an independent index that does not track users, their searches, and their clicks and will appeal to those looking to avoid tech-based surveillance products like Google search or Microsoft Bing.The search engine will include a \u201cGoogle fallback\u201d option for those who still want to use the results from the global tech giant\u2019s search engine or if they don\u2019t get enough results they wanted.Brave Search will initially not serve ads, avoiding Google\u2019s primary way of monetizing search results. However, in the future, it will offer free ad-supported search along with a paid option without ads and will include its Basic Attention Token (BAT).\u201cWhen we are ready, we will explore bringing private ads with BAT revenue share to search, as we\u2019ve done for Brave user ads.\u201dChief Executive of Brave browser, Brendan Eich sais that it is crucial for the success of Brave search to get a lot of people searching on Brave Search.<\/p>","protected":false},"excerpt":{"rendered":"
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